PERSPECTIVES & INSIGHTS from Orlando
Orlando behind the scenes.
Orlando, Florida is one of the most popular corporate event destinations in the world. Known as the “Theme Park Capital of the World,” Orlando boasts some of the best amusement parks, attractions, and entertainment venues. From Walt Disney World to Universal Studios to SeaWorld, there is no shortage of excitement in Orlando. But beyond the theme parks, Orlando is a vibrant and diverse city with a rich history and culture. From art museums and theaters to historic neighborhoods and delicious cuisine, there is something for everyone in this sunny city.
Beyond theme parks.
Orlando has a rich history of Native American, Caribbean, and South American cultures, which still influence its rich entertainment and cuisine. The historic core of “Old Orlando” resides in downtown Orlando along Church Street, between Orange Avenue and Garland Avenue, where visitors can experience the diverse culture and sophisticated music and entertainment. This central business district of downtown has grown to shape the downtown skyline and offers a variety of spaces and venues for those who wish to experience Florida sunshine outside the well-known theme parks.
Featured Transformations we’ve done in Orlando
- Client: Appian Summer Kick OffVenue: Aventura Hotel Orlando
- Client: Xamarin Evolve EvolveVenue: Hyatt Regency
"Orlando is a great city with plenty of options and opportunities to make your event special. It's legendary theme parks make provide great backdrops for immersive brand experiences, parties and conferences. Orlando knows how to receive a large group and make each attendee feel special."
Stephanie Tejada-Feinman, Producer, Trademark
Event Production Spaces and Resources
Orlando is a popular destination for events of all types, making it the perfect city for corporate conferences and trade shows. There are many event spaces in Orlando that can accommodate gatherings of all sizes, styles, and budgets.
One of the most well-known event spaces in Orlando is the Orange County Convention Center, which is one of the largest convention centers in the country. It features over 2 million square feet of exhibition space, including multiple ballrooms and meeting rooms.
For those looking for a more unique event space, there are many options in Orlando as well. For example, the Dr. Phillips Center for the Performing Arts offers a range of event spaces, including a rooftop terrace with views of the city skyline, as well as several indoor theaters and event spaces. The Orlando Science Center is another unique event venue that offers a range of spaces, including an outdoor terrace, planetarium, and interactive exhibit halls.
And of course, the Walt Disney World Resort also offers a range of event spaces, including ballrooms, pavilions, and even the Magic Kingdom itself.
Overall, Orlando has a diverse and extensive selection of event spaces to choose from, making it a popular destination for events of all types and sizes.
Trademark’s Take on Orlando
It’s so easy to get caught up in Greater Orlando – in the isolated, fabricated worlds of Disney or Universal Orlando (for which, let’s face it, you’re probably here) – that you forget all about the downtown city of Orlando itself. It has a lot to offer: lovely tree-lined neighborhoods; a rich performing arts and museum scene; several fantastic gardens and nature preserves; fabulous cuisine; great craft cocktails; and a delightfully slower pace devoid of manic crowds. So, sure, enjoy the theme parks and the sparkles, nostalgia and adrenaline-pumped fantasy there, but also take time to ‘Find Orlando.’ Come down off the coasters for one day to explore the quieter, gentler side of the city. You may be surprised to find that you enjoy the theme parks all that much more as a result.